5 Reasons Your Business Should Invest In Micro-Influencers

By: Morgan Curschman, Social Media Coordinator

Influencer Marketing, it’s the oldest trick in the book.

For those of you who haven’t heard the term before, influencer marketing is when companies use people whom they believe have a strong influence in the community to represent and advertise their brand. We’ve seen it from celebrities, pro athletes, bloggers, YouTube stars, etc.

As time has changed, so has the influencer game. With new innovations in the Social Media world, anyone can be an influencer and express their opinions on a product to the public. While many brands feared this freedom of public speech could potentially lead to criticism and harm their name, it has actually led to something beautiful: Micro Influencers.

According to Forbes magazine, a micro-influencer is someone who has between 10,000 to 150,000 followers on Instagram, whereas a mid to top-tier influencer has over 150,000. You may think to yourself, how could someone with less attraction bring more traction? Well, to be completely honest, it doesn’t take much research to understand why they have the bigger footprint in the industry and are not to be reckoned with.

In fact, I’ve got 5 Reasons your business should invest its time and energy into Micro Influencers instead.

1. They are more Affordable. 

For starters, a majority of micro influencers basically work for free. I know from my own personal experience working in social media that I have never offered anything besides product to bloggers. Which is something that should immediately be offered otherwise their testimonial and support isn’t worth anything to you or their audience. The best part, a lot of bloggers are happy to review and promote products for free because it provides them with content.

2. They are more Trustworthy. 

Micro influencers are ordinary people, who like I said, don’t necessarily do what they do for money. This means they promote products who they believe in and want to be affiliated with. Standing for a brand that they don’t truly support would only discredit their reviews and posts. This creates a genuine trustworthy relationship between the user and their following and that is HUGE for large brands because they also gain that trust. Customers don't feel so heavily that they are being sold a product as much as they are being “recommended” to use one by a friend.

3. They are more Responsive

Because the audience size of micro influencers is smaller, they are able to truly engage with their following. Don’t believe me? Go compare a few different accounts for yourself. The users may not be able to respond to every comment they receive but a majority of them acknowledge the comment in some slight way and if someone posts a legitimate question about the product or brand, a micro influencer more than likely responds. This, along with being trustworthy creates an incredible relationship between the user and their following, which then again, is amazing for the brand who can't reach out to their fans on such a personal level.

4. They reach your Target Audience Indefinitely.

A majority of advertising and marketing budgets are wasted trying to reach a specific target audience, who may or may not, even acknowledge it. Whereas, with Micro Influencers your product and brand are being shown to people of relevancy indefinitely. These influencer pages are divided by genres such as Beauty, Fitness and Fashion and this ensures that you are not advertising to people who lack interest entirely. They truly know how to write content that converts. They also know their own personal audience better than you do because it isn’t just a broad group of millions of people. They track their own personal like, comment and share statistics and are therefore able to decide what will bring the most engagement to their posts.

5. Traditional Ads are Outdated.

Copy is very unappealing to viewers. People like images and creative forms of advertising. Think about how many people block pop up ads on their computer. Nobody wants to see them. That’s why this “meme” phase is so popular. It’s entertaining, short, relatable and original. Micro Influencers take the same approach because they believe it is the best method to create Instagram content. They have creative freedom to advertise products however they’d like and with these amazing innovations in the social media world. The options are endless.

Without a doubt, micro influencers are going to have a large footprint in marketing, not only this year, but for years to come. My only advice is that if you are going to invest, you need to thoroughly look through the users accounts. Anyone can buy followers. You need to make sure that person who has 25,000 followers isn’t only getting 74 likes and no comments on their photos. Find users who are engaged, creative and excited about what they do and you shall succeed.

The Best Times to Post on Social Media

By Matt Reinstetle, EVVUS contributor

In the world of social media marketing, timing can make all the difference in content visibility.

Each social media platform is unique. So, here’s the let down, there is not a “one-size-fits-all” approach when posting content on multiple social media platforms.

It’s easy to make a tweet, a status update or pin something to a board, but knowing “when” to post can be the difference between your audience seeing your content and having it buried underneath cat memes in their timelines.

That is why we’ve broken down when are the best times to post on social media.

Facebook

If there is one social media platform to be on for your business, it’s Facebook. Facebook is the third most popular website on the internet.

According to Crazy Egg, the best time to post on your Facebook page is early afternoon during the work week, specifically Thursday and Friday. If your goal is to get as many people sharing your post, post at 1 p.m. If your goal is to get the most clicks – likes, reactions, comments – post at 3 p.m.

Those times are recommended for the time zone where most of your followers reside. If you’re business wants to reach a broad audience, select a time between 7 a.m. and 9 p.m.

The key here is think of who your audience is, where they are and their behaviors and match your posting behavior to that.

Twitter

Unlike Facebook, where posts can build in popularity with every comment and like, tweets come and go just as fast as they came in.

The average shelf-life of a tweet is 24 minutes, according to Wiselytics. That’s why it’s important to send out your tweets when your audience is most likely to see them.

The best time to post on Twitter is at 3 p.m. Monday through Friday. You’ll also want to up your frequency when it comes to Twitter as below to make sure you’re getting ahead of all of those cat memes.

Instagram

This Facebook-owned image-based social platform has steadily increased in popularity since launching in 2010. With that popularity means there is a steady number of active users on at any given time. Instagram is especially popular in the younger demographic with teenagers to adults in their 30s. But the best times to post content is during non-working hours.

The peak day being Monday, most likely because people are looking for any reason to distract themselves from their case of the “Mondays”.

Pinterest

Due to the “do-it-yourself” spirit of Pinterest, think of this as the social media platform for the weekend. Saturdays between 8 p.m. and 11 p.m. is the peak time to pin on Pinterest. But for those in the retail and fashion industry, the best time to pin is 3 p.m. on Friday.

LinkedIn

Although technically it’s a social media platform, LinkedIn is more for work than social. People who use LinkedIn are more likely to check it during business hours than they are away from work.

Unlike the other social media platforms, there are multiple times which work best when posting content. The best days are Tuesday, Wednesday and Thursday between 7:30 a.m. to 8:30 a.m., noon, 5 p.m. to 6 p.m. and 10 a.m. to 11 a.m. Tuesdays specifically.  

Google+

Many social media managers will debate whether Google+ is still relevant anymore as a social media platform for business. But since it’s a Google tool, it still has value, especially for smaller businesses who rely on search traffic for business.

The best times to post on Google+ are Monday through Friday between 9 a.m. and 11 a.m., with a peak time of Wednesday at 9 a.m.

Important note: Be prepared to experiment. Each industry is different and depending on which demographic you’re trying to reach, you’ll find trends within your followers. So if you notice a different time which works best for you, do it and stick with it.

EVVUS Seeks Social Media Intern

We are currently hiring a Social Media Intern! Please send resume, cover letter, writing and social media examples to team@evolvewithevvus.com.

Summary:

EVVUS seeks an outgoing, positive and open-minded team member with a strong eye for design and strong writing skills to assist managing client social media accounts and digital marketing efforts preferably with internship level or college-course level experience.

The Social Media Assistant role currently is a part-time role, but has ability to grow to full time based on acquiring new projects and new clients and the team members growth. The person in this role would work directly with and be mentored by the Founder + Creative Director.

Offices are located at Co-Lab, a co-shared, collaborative and creative work space with enhanced services for local startups and businesses looking to grow and be challenged.

Candidates will be asked to provide social media and writing samples with resume and cover letter. Candidates without sample work need not apply.

Interested individuals, please email your writing samples, resume and cover letter to team@evolvewithevvus.com

About EVVUS:

EVVUS is a full-service digital marketing and creative agency, based in Downtown Orlando, helping companies share their story, attract their target audience and evolve.

We love to have fun and be creative, especially in the work environment. We want to help our clients become bigger and better than ever, at times, even challenging them to become comfortable with being uncomfortable.

Driven through content marketing, EVVUS helps companies create stunning visual brands, develop lead-generation websites and digital marketing programs centered around social media, SEO, digital advertising and engaging content.

We specialize in the following industries: Golf, Sports, Health and Fitness but assist clients in other industries as well.

We have been in business since October 2015 and continue growing. EVVUS seeks team members who are passionate about growing personally and professionally, embrace the EVVUS mindset and the environment of a young, growing company.

www.evolvewithevvus.com

Responsibilities:

  • Assist in managing client and company social media accounts
  • Write and create engaging blog content for client and company social media accounts
  • Support in building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Schedule content after curation & approval
  • Strategic outreach on social media client acquisition
  • Moderate all user-generated content in line with the moderation policy for each community
  • Gather/aggregate content to share for social media channels
  • Assist in marketing related projects, client calls and off-site trainings as necessary
  • Edit and create custom imagery using various programs: Adobe Photoshop, Snapseed, Word Swag, Over, etc.

Requirements

  • Degree in Communications, Marketing or Public Relations
  • College track work related
  • Demonstrable social networking experience and social analytics tools knowledge
  • Knowledge of online marketing and good understanding of major marketing channels
  • Must have a passion for all things social
  • Full English proficiency
  • Excellent writing and communication skills (must provide samples)
  • Adobe photoshop experience preferred
  • Positive attitude, detail and customer oriented with good multitasking and organisational ability
  • Strong ability to prioritize and multitask
  • Ability to participate in group meetings

Intangibles

  • Positive attitude, detail and customer oriented
  • Ability to multi-task
  • Coachable and willingness to learn
  • Forward thinking and proactive
  • Able to work within a team environment

Internships timeline: 6 months

Compensation: For course credit

5 tips: How to create a social media strategy

By Megan Ribbens, EVVUS contributor

Just being on social media isn’t enough.

The time it takes to create content, engage with fans and followers is an investment, so wouldn’t it makes sense to have a plan for how to create a social media strategy?

Social media is a fun way to connect with your audience, but it also can be one of your most powerful marketing tools. Brands can reach millions of people with one post and create personal connections with their customers around the world.

That’s why it’s so important to incorporate a social media strategy into your marketing plan. With a strategic and effective social media strategy, you can turn each post, comment or retweet into vital parts of your overall business plan - and boost your bottom line.

Here are five steps you can take to create a successful social media strategy for your brand:

  1. Set some goals: Do you need to drive more traffic to your brand’s website? Is your business trying to reach a certain demographic? Are you introducing a new product line? Whatever the reason, social media can help you achieve your business objectives and should be part of your overall marketing strategy. By creating a set of goals, you’ll have something to measure your success later on.

  2. Evaluate your social media accounts: Take the time to audit your accounts. It’s important to know who your audience is, and if you’re connecting with them. Whether it’s Facebook, Instagram, LinkedIn or Twitter - or all four - decide to focus on the social networks that matter and make sense for your brand, and perfect those accounts through branded visuals, text and tone. Also take note of how your brand’s accounts compare to those of your competitors.

  3. Create a content calendar: This will greatly help organize your messages and put you in front of potentially trending topics instead of chasing them the day-of. Use the calendar to mark holidays and events that relate to your business and plan content around them. You also can strategically plan the types of posts you share (links, photos, quotes and reshares), as well as allocate how much of your sharing will drive traffic to your website, sell your product or engage with customers and industry-related accounts.

  4. Schedule, track and evaluate: Now that your calendar is set up, find a social media tool that works for you - such as Hootsuite or Buffer - and use it to schedule posts and monitor engagement. Automation can help you keep a consistent frequency and post at optimal times, while also giving you time to watch and respond to your audience. Many social platforms also have analytics that help you evaluate the best times to post, track reach and click-through rates. It’s also a good idea to invest in a tool like Google Analytics [5 Things Beginners Can Learn from Google Analytics] (more info here from one of our previous posts) to track visits to your website from social media.

  5. Get your team involved: Social media can be a fun way to make your whole office part of the conversation while also working to achieve your goals. Whether your teammates are featured in a social media campaign or sharing their own posts, it’s important to extend your social media efforts into other departments. For instance, how can social media help sales meet their goals? Can social media help the HR department with recruitment by showcasing the company culture to your brand’s growing audience?

Social media is ever changing, so you should always be on the lookout for the newest platform and the next best way to engage your audience. Having a strategy and achievable goals can lead your brand to social media success.