Get uncomfortable to grow your business

By William Perry - Founder: EVVUS

I like to wear my sweatpants and baggy t-shirt just as much as the next guy. It makes me feel comfortable, cozy and at ease.

We’ve all had those days where we just lounge around the house, switch between the couch and the recliner, mosey around some more, maybe watch some football or a movie and don’t accomplish much. No plans or goals, just being content, knowing not much will be accomplished. No, not on this day.

We all need those days. I know I do. It gives me a chance to regroup.

But those days are few and far between. It’s taken me some time to get to this point, but I’ve adopted a personal saying that “to get where I want to go, I have to do what I haven’t done.”

In August of 2015, I made the leap, which I’ve come to find out is the cool, entrepreneurial way of basically saying, “get out of my way, I’m going to make something for myself”.

I stepped out and left my comfortable, cozy and secure job to take on the entrepreneur lifestyle. I was scared sh**less (use your imagination to fill in the blanks) to say the least, but also yearned for something much greater and knew I was capable of so much more.

Todd Wilms, a contributing writer for, puts it perfectly.

“Your greatest areas of growth and achievement come because you have ventured out of your comfort zone and tried something new and different.”

That’s because success in business starts with us.

As I mentioned, it’s taken some time, but through challenging myself, looking within, countless books and articles, I’ve realized that growing a business, even starting a business, started with me and my ability to stretch my comfort zone.

Because when I’m chasing my goals, time stands still. I almost feel as though I have tireless energy. There’s just so much to accomplish that the possibility of achievement keeps me, my mind and my body going.

Setting goals and milestones gives me something to shoot for. It sure as heck isn’t easy and there’s a lot of unknown, and can be very uncomfortable.

From the time we were little, our parents told us anything was possible. They told us to have big dreams, and we could be whatever or whoever we wanted to be.

How many people actually follow that path?

The path of least resistance is much easier isn’t it? It doesn’t take as much work or dedication. It’s not as uncomfortable or hard.

Over the last 1-2 years, I’ve had a substantial shift in mindset when it comes this. I’ve instead choose the less popular and more “difficult” path. Instead of a mindset of avoiding fear and failure, I am now driven by the possibility of achievement because I already know what the other side feels like.

I looked at what other successful people were doing around me. For just about everyone — though there is always that one friend we all know — success doesn’t just happen. The greatest athletes, scientists, businessmen and women of all time dedicate most of their lives perfecting their skills.

They are driven by goals and achievement and know the path to success will get really hard at times and might even visually mimic the long-term growth of a typical stock on the NYSE, a little up, a little down but moving forward.

Success in business starts right here, with us.

I’ve talked to countless business owners who say they want to grow their businesses. They say they want to increase sales, develop their brand and grow revenue.

But the path of least resistance leads us to do what we’ve always done, which just so happens to be the definition for insanity in “doing the same thing over and over again and expecting a different result.”

By no means am I a motivational expert or hold a doctorate in psychology, but it doesn’t take an expert to take ownership for your future and go after what you really want.

If you truly want to grow your business, you’re going to need to shake things up a bit, maybe even a lot.

The best thing that could ever happen by stepping out of your comfort zone is you achieve everything you ever hoped for and the worst is you’re right back where you always were.

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