By William Perry
Founder + Creative Director, EVVUS
Everything we do and say, each and every day, is a reflection on us: our character, our beliefs and our intentions.
Whether you’re an entrepreneur or working for another company, how you interact with others determines whether those on the other end of that interaction will do business with you.
At EVVUS, we’re all about authenticity. Being original and being yourself is essential for differentiation. On the flip side of that, it’s important to encourage emotional intelligence and self-awareness to know that what you do and say can both hurt you and help you.
Here are some tips to nurture your personal brand:
Do Your Homework
You are your product. What is your superpower? How do you influence that space?
How are your competitors and fellow professionals positioning themselves? What are they saying and doing? To become a thought leader, you’re going to need to research the competition and have a plan.
Commit and focus to what you are passionate about and look for ways to differentiate yourself. There is always a need to have a persona behind your personal brand that highlights what makes you unique in your industry. Build your image around it.
Make sure the impact you leave is positive and lasting. When that contact or connection you’ve developed a relationship is ready for what you do, they’ll come right to you because they trust you and believe in you.
Brand Everything You Do
Your brand is more than just your product or service. Everything you do and say is a reflection of you, even down to your choice of wardrobe or sense of style.
Weave a personal brand into everything you do. From a simple blog, photograph or a PowerPoint presentation at a conference, it all represents you. It's very easy to follow suit of the giants in your industry, but that is not you. Keep your delivery original, distinct and consistent with that which reflects on who you are and who you want to be. Sure, you can get inspiration from others, but personalize it for you. This way, your audience can even recognize your work miles away.
The online world has made networking much simpler. Social media platforms give us the ability to connect with others beyond the city we reside. If you don't have an account yet, it's time you join the digital age. Twitter, Facebook, Snapchat, and LinkedIn are great ways to build an audience and share information.
Social media can be considered the engine to this personal brand train.
If you are on social media, how selective are you with what you say? Would you want clients seeing your Facebook and Instagram posts?
Make sure your message across all platforms is consistent in a positive way. Maintain consistency in posting as well to stay top of mind. You can even go extra mile creating your own hashtag to keep track of all appearances, engagements and track conversations related to your activities too.
Lastly, before you go to hit the send button, think to yourself, do I really want to post this? Is there anything here I would regret posting?
Invest In You
Those who are great at what they do, never stop improving, learning and growing. Finding time, energy and funds for your ongoing learning should be one of your top priorities.
At one point or another, most of us have all worked to build some else’s brand and dream. Channel that determination to make your dream a reality and do whatever it takes to get there (with legality and morality still in check of course).
You will likely need to pay for most of these things such as conferences, webinars, workshops and trainings but, in the long run, it will be well worth it.
Investing in you takes tremendous time and effort. It’s not something you have to do, but if you want to stay at the top of the mountain or continue climbing that mountain, get ready to embrace the journey.