Why Collaboration At Work Is Important For The Creative Process

By William Perry, Creative Director - EVVUS

“Works well with others.” Four little words that mean a ton for job seekers and hiring managers.

Why do people care if you work well with others?

The new workplace is now full of “collaboration corners” and open office floorplans. It’s important to many companies that new hires can work on a team toward a unified goal, and that’s where collaboration strategies come in!

We’re huge on collaboration here at EVVUS, both internally with our team and with our clients. It’s such an important part to the creative process for creating ideas and interacting from different ways of thinking.

According to data collected by Harvard Business Review over the past two decades, the time spent by managers and employees in collaborative activities has increased by 50 percent or more.

If that’s not enough to show the importance of workplace collaboration, Inc.com reports it can increase innovation by 15 percent and, if done well, can reduce time to market by 20 percent.

At the root of why collaboration is important in the workplace is, “two heads are better than one.” Working with others allows more ideas to come through the pipeline. All of the ideas may not be winners, but it sparks the conversation that could lead to the “million-dollar idea.”

Contrary to what you may think, you probably don’t know everything there is to know in the world, even if you’re an expert in your field. Hearing the ideas of others could lead to you learning something new ... maybe not every single time, but the risk is not as high as the reward. We all could use to keep learning, even if we’re not in the classroom anymore!

Also, there’s the social aspect of collaboration. You spend roughly 8-10 hours a day at work. Being in an environment where your ideas are valued, regardless of how outlandish they may be, is a self-esteem boost. It also fosters a sense of camaraderie and being a part of a team.

And the collaborating doesn’t have to start and stop at the workplace, but can also happen in the virtual sense. Working from home? Group chats to the rescue! Not only can you brainstorm your ideas, it’s a social outlet even though you’re not in a room full of people. With one log-in, you can be “in the office” without actually being in the office, making time management easier on the employee.

There are tons of other tools that foster collaboration in companies. But without recognizing the importance of collaboration and supporting the efforts through leadership, tech tools won’t be the end-all, be-all answer. Lead your employees and clients into a workplace that fosters teamwork and positivity and see what good ideas are sparked!

As a company that prides itself on creativity, ideas and collaboration, I would encourage you incorporate creative idea sessions into your monthly routine. You would be surprised by what your team might have for new ways of generating business, improving the customer service process or ways of marketing your product or service.

I would love to hear your feedback on how this is working for you or how it is an obstacle in your office. Also, if you loved this article, share it with your friends!