The Best Times to Post on Social Media

By Matt Reinstetle, EVVUS contributor

In the world of social media marketing, timing can make all the difference in content visibility.

Each social media platform is unique. So, here’s the let down, there is not a “one-size-fits-all” approach when posting content on multiple social media platforms.

It’s easy to make a tweet, a status update or pin something to a board, but knowing “when” to post can be the difference between your audience seeing your content and having it buried underneath cat memes in their timelines.

That is why we’ve broken down when are the best times to post on social media.

Facebook

If there is one social media platform to be on for your business, it’s Facebook. Facebook is the third most popular website on the internet.

According to Crazy Egg, the best time to post on your Facebook page is early afternoon during the work week, specifically Thursday and Friday. If your goal is to get as many people sharing your post, post at 1 p.m. If your goal is to get the most clicks – likes, reactions, comments – post at 3 p.m.

Those times are recommended for the time zone where most of your followers reside. If you’re business wants to reach a broad audience, select a time between 7 a.m. and 9 p.m.

The key here is think of who your audience is, where they are and their behaviors and match your posting behavior to that.

Twitter

Unlike Facebook, where posts can build in popularity with every comment and like, tweets come and go just as fast as they came in.

The average shelf-life of a tweet is 24 minutes, according to Wiselytics. That’s why it’s important to send out your tweets when your audience is most likely to see them.

The best time to post on Twitter is at 3 p.m. Monday through Friday. You’ll also want to up your frequency when it comes to Twitter as below to make sure you’re getting ahead of all of those cat memes.

Instagram

This Facebook-owned image-based social platform has steadily increased in popularity since launching in 2010. With that popularity means there is a steady number of active users on at any given time. Instagram is especially popular in the younger demographic with teenagers to adults in their 30s. But the best times to post content is during non-working hours.

The peak day being Monday, most likely because people are looking for any reason to distract themselves from their case of the “Mondays”.

Pinterest

Due to the “do-it-yourself” spirit of Pinterest, think of this as the social media platform for the weekend. Saturdays between 8 p.m. and 11 p.m. is the peak time to pin on Pinterest. But for those in the retail and fashion industry, the best time to pin is 3 p.m. on Friday.

LinkedIn

Although technically it’s a social media platform, LinkedIn is more for work than social. People who use LinkedIn are more likely to check it during business hours than they are away from work.

Unlike the other social media platforms, there are multiple times which work best when posting content. The best days are Tuesday, Wednesday and Thursday between 7:30 a.m. to 8:30 a.m., noon, 5 p.m. to 6 p.m. and 10 a.m. to 11 a.m. Tuesdays specifically.  

Google+

Many social media managers will debate whether Google+ is still relevant anymore as a social media platform for business. But since it’s a Google tool, it still has value, especially for smaller businesses who rely on search traffic for business.

The best times to post on Google+ are Monday through Friday between 9 a.m. and 11 a.m., with a peak time of Wednesday at 9 a.m.

Important note: Be prepared to experiment. Each industry is different and depending on which demographic you’re trying to reach, you’ll find trends within your followers. So if you notice a different time which works best for you, do it and stick with it.