The Best Times to Post on Social Media

By Matt Reinstetle, EVVUS contributor

In the world of social media marketing, timing can make all the difference in content visibility.

Each social media platform is unique. So, here’s the let down, there is not a “one-size-fits-all” approach when posting content on multiple social media platforms.

It’s easy to make a tweet, a status update or pin something to a board, but knowing “when” to post can be the difference between your audience seeing your content and having it buried underneath cat memes in their timelines.

That is why we’ve broken down when are the best times to post on social media.

Facebook

If there is one social media platform to be on for your business, it’s Facebook. Facebook is the third most popular website on the internet.

According to Crazy Egg, the best time to post on your Facebook page is early afternoon during the work week, specifically Thursday and Friday. If your goal is to get as many people sharing your post, post at 1 p.m. If your goal is to get the most clicks – likes, reactions, comments – post at 3 p.m.

Those times are recommended for the time zone where most of your followers reside. If you’re business wants to reach a broad audience, select a time between 7 a.m. and 9 p.m.

The key here is think of who your audience is, where they are and their behaviors and match your posting behavior to that.

Twitter

Unlike Facebook, where posts can build in popularity with every comment and like, tweets come and go just as fast as they came in.

The average shelf-life of a tweet is 24 minutes, according to Wiselytics. That’s why it’s important to send out your tweets when your audience is most likely to see them.

The best time to post on Twitter is at 3 p.m. Monday through Friday. You’ll also want to up your frequency when it comes to Twitter as below to make sure you’re getting ahead of all of those cat memes.

Instagram

This Facebook-owned image-based social platform has steadily increased in popularity since launching in 2010. With that popularity means there is a steady number of active users on at any given time. Instagram is especially popular in the younger demographic with teenagers to adults in their 30s. But the best times to post content is during non-working hours.

The peak day being Monday, most likely because people are looking for any reason to distract themselves from their case of the “Mondays”.

Pinterest

Due to the “do-it-yourself” spirit of Pinterest, think of this as the social media platform for the weekend. Saturdays between 8 p.m. and 11 p.m. is the peak time to pin on Pinterest. But for those in the retail and fashion industry, the best time to pin is 3 p.m. on Friday.

LinkedIn

Although technically it’s a social media platform, LinkedIn is more for work than social. People who use LinkedIn are more likely to check it during business hours than they are away from work.

Unlike the other social media platforms, there are multiple times which work best when posting content. The best days are Tuesday, Wednesday and Thursday between 7:30 a.m. to 8:30 a.m., noon, 5 p.m. to 6 p.m. and 10 a.m. to 11 a.m. Tuesdays specifically.  

Google+

Many social media managers will debate whether Google+ is still relevant anymore as a social media platform for business. But since it’s a Google tool, it still has value, especially for smaller businesses who rely on search traffic for business.

The best times to post on Google+ are Monday through Friday between 9 a.m. and 11 a.m., with a peak time of Wednesday at 9 a.m.

Important note: Be prepared to experiment. Each industry is different and depending on which demographic you’re trying to reach, you’ll find trends within your followers. So if you notice a different time which works best for you, do it and stick with it.

5 Things To Know: Google Analytics For Beginners

By Michelle Washmuth

EVVUS, Contributor

So you’ve got your website up and running. Now what? How can you know if your site is doing well?

The answer: Google Analytics. Using Google Analytics can help you figure out what people are clicking on, and how you can improve your site. Knowing these qualities is important in creating your digital marketing strategy.

You may be thinking, “I’m not a numbers person. I don’t know how to sift through all these reports. Just show me what to do.” Well, Google Analytics can produce reports that are visual, easy to read and easy to use!

Here are 5 basic things you can learn from your Google Analytics:

  1. Where your site traffic is coming from. With the Audience reports, you get to find out details about your users, like their age or gender. This allows you to learn about who you’re actually reaching on your site, which may change the way you market your product or content. You can also find their geographic location and language they speak. You may find out your audience is in one particular area of the country, and could readjust your marketing strategy with that in mind.

  2. What people are clicking on. You spent all that time creating killer content [7 Steps to Creating Killer Content] (if you haven’t yet checked it out) may have spent hours on content you think is the best masterpiece in the world - but your traffic may show otherwise. The Behavior Flow report gives you a visual of what visitors typically do on your site. The report can also show you how engaged users are with your content. Do users click through the same path on your site? Do they skip over any particular sections? This could be good insight into what content works -- and what doesn’t.

  3. What’s working -- right now! Ever wanted to be a “fly on the wall” while visitors scroll through your site? Google Analytics also offers Real-Time tracking, which is great if you’re looking for instant gratification! You can see what people are clicking on at the exact moment they click, or tap if they’re on your app.  

  4. Are you meeting your business goals? Goals, which represent a completed activity called a conversion, are manually set by you and can be purchases, reading multiple articles on your site or a specific amount of time spent on your site. Google Analytics will let you know what’s leading people to make a “conversion” on your site -  if your website features online shopping, how many people make purchases from their shopping cart? Or do they do research on your site and then go to the store? If you use Google AdWords, a marketing platform that lets you advertise your business, connecting Google Analytics with AdWords can show if your advertising goals are being met.

  5. How people are finding your site. Google Analytics also allows you to track how people are getting to your website. Do people find your site through a web search, or are they directly typing in your URL? Are they getting to you from an ad you purchased? Or is social media your big referral? Once you know what’s working -- and what’s not, you can use your digital marketing budget to make a little bit go a long way.

If this all sounds difficult to follow and overwhelming, Google has got your back. The Google Analytics Help Center has articles on anything and everything there is to know about Google Analytics.

At the risk of sounding too cheesy, knowledge is power, and the more you know about your site traffic through Analytics, the more successful you can make your marketing campaign.

How to Create Content That Actually Converts

By Morgan Curschman, Social Media Assistant - EVVUS

Content is pointless if it’s not converting into sales and leads. It’s as simple as that.

So many of us invest our time, energy and resources into creating content that we believe suits our content marketing strategy. And more often than not, that content doesn’t end up resulting in a sale. Sure it’ll bring you traffic online, but at the end of the day, none of that matters if it doesn’t come full circle.

Which then leads to the big question, what does your content need in order to convert? There are many answers to this, however there is one in particular that stands out against the rest: create compelling content.

In order to establish what is “compelling” you can ask yourself, what would I want to read? Start by looking through your own personal Facebook and Linkedin feed. As you scroll through the feeds, take note of which articles stand out to you.

Perhaps it’s something humorous from something like BuzzFeed, whose writers are known for incorporating their clever and dry sense of humor into headlines, captions and stories. However, it isn’t just their wit that lures you. BuzzFeed is a company who creates content that relates to their audiences lifestyle, and by doing so, they have formed a trustworthy relationship with their users. They focus on creating great headlines that grab the reader's attention without making them feel they are being sold something. This is the key to success.

No one wants to feel they are being solicited to. That’s why we all pay extra to avoid commercials nowadays isn’t it? Keep self promotion low in your content and focus on offering educational and informative content.

You want users to see your headline and relate to it on an emotional level. This is something that can be done so easily if you think creatively.

For example, you may want to publish the article, “10 Places You Can Find The Happiness You're Missing ” on Monday. Rather than just sharing the article with the title repeated in your subject line, create another subject line within that share that will double strike attention to viewers. It could be “Something to make your sucky monday a little better”. This would immediately appeal to the thousands of users whom are stuck at work having a rough Monday and are actually looking for something to cheer them up.

It’s important that you think creatively and strategically with your posts. Creating captivating content is only the first part in the conversion process. It’s then up to you to make sure everyone who sees it will be captivated. You never want to waste time advertising towards people who have zero interest in what you’re offering. While the article itself could be relatable to many people, not all products are. Sort out the little details, aim your content at the right person and you are sure to see results.